Frances GOODMAN


 

South African artist Frances Goodman’s practice focuses on the ‘performance of femininity’ and the beauty industry. More specifically, she is interested in the relations between femininity, costuming, and role-playing. Goodman’s favorite tools are fake nails, false eyelashes, earrings, pearls, and sequins, among others ‘typically feminine’ beauty materials, which she, however, considers symbols of empowerment. In her artworks, she evokes seductive, but also strange and untamable models of femininity. Active in the feminist discourse through her practice - which includes installation, photography, sculpture and sound installations - Goodman says: ‘the more people articulate how women should be and how they should behave, the more vocal I’ve wanted to become’.